MI.Business.Console

for Promomed

Update: 02.05.2024

Last week: 16 week 2024 (15.04.2024 - 21.04.2024)

Last full month: March 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 200	10.1%	12.1%	0.9	20 238 336	9.5%	10.2%	0.8	2.1%
MoM	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
YTD	116 244	23.2%	11.0%	2.3	260 413 831	53.3%	9.4%	2.1	-2.5%
MAT	362 739	31.9%	9.8%	1.7	747 358 757	48.2%	8.3%	1.4	9.0%
BRAINMAX
WoW	1 203	2.7%	100.0%	0	4 293 097	3.2%	100.0%	0	2.7%
MoM	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
YTD	16 457	55.1%	100.0%	0	59 214 690	65.1%	100.0%	0	55.1%
MAT	52 500	152.5%	100.0%	NA	184 357 395	168.6%	100.0%	NA	NA
GOLDLINE PLUS
WoW	19 849	12.5%	47.0%	2.2	62 137 917	9.7%	38.6%	2	7.3%
MoM	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
YTD	271 717	1.0%	44.4%	2	866 339 115	6.4%	36.3%	-2.4	-3.4%
MAT	871 824	16.8%	45.6%	2	2 743 779 360	25.6%	38.8%	0.4	11.7%
MIGRENIUM
WoW	14 872	5.6%	0.7%	0	4 722 639	6.6%	0.9%	0.1	-1.2%
MoM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
YTD	199 786	1.8%	0.6%	-0.1	58 106 613	64.4%	0.7%	0.1	19.1%
MAT	645 095	8.1%	0.5%	0	145 424 557	34.3%	0.5%	0	16.4%
MODELAX-N
WoW	33 028	1.7%	25.3%	0	14 355 597	3.0%	16.8%	0.4	1.7%
MoM	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
YTD	512 671	57.1%	23.8%	6	211 351 251	105.2%	14.9%	4.7	17.9%
MAT	1 354 375	103.9%	20.5%	8	491 158 872	126.1%	12.0%	4.8	24.3%
REDUXIN
WoW	13 718	5.5%	32.5%	-0.6	72 048 447	0.8%	44.7%	-1.4	7.3%
MoM	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
YTD	202 785	-8.3%	33.1%	-1.7	1 103 670 048	22.7%	46.2%	3.5	-3.4%
MAT	619 574	1.5%	32.4%	-3.2	3 077 008 969	22.1%	43.6%	-0.7	11.7%
REDUXIN FORTE
WoW	3 568	5.9%	8.4%	-0.1	15 414 767	7.6%	9.6%	0.3	7.3%
MoM	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
YTD	53 051	4.9%	8.7%	0.7	231 995 873	23.1%	9.7%	0.8	-3.4%
MAT	168 489	27.0%	8.8%	1.1	697 028 664	38.9%	9.9%	1	11.7%
SALVISAR
WoW	14 750	2.2%	1.8%	0	6 108 073	1.3%	1.6%	0	2.8%
MoM	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%
YTD	162 084	-6.7%	1.3%	-0.2	62 293 659	11.3%	1.2%	-0.1	5.8%
MAT	486 680	-18.9%	1.2%	-0.4	170 067 697	-16.7%	1.0%	-0.4	7.8%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	116 244	23.2%	11.0%	2.3	260 413 831	53.3%	9.4%	2.1	-2.5%
BRAINMAX	16 457	55.1%	100.0%	0	59 214 690	65.1%	100.0%	0	55.1%
GOLDLINE PLUS	271 717	1.0%	44.4%	2	866 339 115	6.4%	36.3%	-2.4	-3.4%
MIGRENIUM	199 786	1.8%	0.6%	-0.1	58 106 613	64.4%	0.7%	0.1	19.1%
MODELAX-N	512 671	57.1%	23.8%	6	211 351 251	105.2%	14.9%	4.7	17.9%
REDUXIN CAPS	202 785	-8.3%	33.1%	-1.7	1 103 670 048	22.7%	46.2%	3.5	-3.4%
REDUXIN FORTE	53 051	4.9%	8.7%	0.7	231 995 873	23.1%	9.7%	0.8	-3.4%
SALVISAR	162 084	-6.7%	1.3%	-0.2	62 293 659	11.3%	1.2%	-0.1	5.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	362 739	31.9%	9.8%	1.7	747 358 757	48.2%	8.3%	1.4	9.0%
BRAINMAX	52 500	152.5%	100.0%	NA	184 357 395	168.6%	100.0%	NA	NA
GOLDLINE PLUS	871 824	16.8%	45.6%	2	2 743 779 360	25.6%	38.8%	0.4	11.7%
MIGRENIUM	645 095	8.1%	0.5%	0	145 424 557	34.3%	0.5%	0	16.4%
MODELAX-N	1 354 375	103.9%	20.5%	8	491 158 872	126.1%	12.0%	4.8	24.3%
REDUXIN CAPS	619 574	1.5%	32.4%	-3.2	3 077 008 969	22.1%	43.6%	-0.7	11.7%
REDUXIN FORTE	168 489	27.0%	8.8%	1.1	697 028 664	38.9%	9.9%	1	11.7%
SALVISAR	486 680	-18.9%	1.2%	-0.4	170 067 697	-16.7%	1.0%	-0.4	7.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 200	10.1%	12.1%	0.9	20 238 336	9.5%	10.2%	0.8	2.1%
BRAINMAX	1 203	2.7%	100.0%	0	4 293 097	3.2%	100.0%	0	2.7%
GOLDLINE PLUS	19 849	12.5%	47.0%	2.2	62 137 917	9.7%	38.6%	2	7.3%
MIGRENIUM	14 872	5.6%	0.7%	0	4 722 639	6.6%	0.9%	0.1	-1.2%
MODELAX-N	33 028	1.7%	25.3%	0	14 355 597	3.0%	16.8%	0.4	1.7%
REDUXIN CAPS	13 718	5.5%	32.5%	-0.6	72 048 447	0.8%	44.7%	-1.4	7.3%
REDUXIN FORTE	3 568	5.9%	8.4%	-0.1	15 414 767	7.6%	9.6%	0.3	7.3%
SALVISAR	14 750	2.2%	1.8%	0	6 108 073	1.3%	1.6%	0	2.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
BRAINMAX	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
GOLDLINE PLUS	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
MIGRENIUM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
MODELAX-N	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
REDUXIN CAPS	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
REDUXIN FORTE	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
SALVISAR	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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