for Promomed

Update: 02.05.2024

Last week: 16 week 2024 (15.04.2024 - 21.04.2024)

Last full month: March 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 200 10.1% 12.1% 0.9 20 238 336 9.5% 10.2% 0.8 2.1%
MoM 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
YTD 116 244 23.2% 11.0% 2.3 260 413 831 53.3% 9.4% 2.1 -2.5%
MAT 362 739 31.9% 9.8% 1.7 747 358 757 48.2% 8.3% 1.4 9.0%
BRAINMAX
WoW 1 203 2.7% 100.0% 0 4 293 097 3.2% 100.0% 0 2.7%
MoM 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
YTD 16 457 55.1% 100.0% 0 59 214 690 65.1% 100.0% 0 55.1%
MAT 52 500 152.5% 100.0% NA 184 357 395 168.6% 100.0% NA NA
GOLDLINE PLUS
WoW 19 849 12.5% 47.0% 2.2 62 137 917 9.7% 38.6% 2 7.3%
MoM 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
YTD 271 717 1.0% 44.4% 2 866 339 115 6.4% 36.3% -2.4 -3.4%
MAT 871 824 16.8% 45.6% 2 2 743 779 360 25.6% 38.8% 0.4 11.7%
MIGRENIUM
WoW 14 872 5.6% 0.7% 0 4 722 639 6.6% 0.9% 0.1 -1.2%
MoM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
YTD 199 786 1.8% 0.6% -0.1 58 106 613 64.4% 0.7% 0.1 19.1%
MAT 645 095 8.1% 0.5% 0 145 424 557 34.3% 0.5% 0 16.4%
MODELAX-N
WoW 33 028 1.7% 25.3% 0 14 355 597 3.0% 16.8% 0.4 1.7%
MoM 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
YTD 512 671 57.1% 23.8% 6 211 351 251 105.2% 14.9% 4.7 17.9%
MAT 1 354 375 103.9% 20.5% 8 491 158 872 126.1% 12.0% 4.8 24.3%
REDUXIN
WoW 13 718 5.5% 32.5% -0.6 72 048 447 0.8% 44.7% -1.4 7.3%
MoM 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
YTD 202 785 -8.3% 33.1% -1.7 1 103 670 048 22.7% 46.2% 3.5 -3.4%
MAT 619 574 1.5% 32.4% -3.2 3 077 008 969 22.1% 43.6% -0.7 11.7%
REDUXIN FORTE
WoW 3 568 5.9% 8.4% -0.1 15 414 767 7.6% 9.6% 0.3 7.3%
MoM 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
YTD 53 051 4.9% 8.7% 0.7 231 995 873 23.1% 9.7% 0.8 -3.4%
MAT 168 489 27.0% 8.8% 1.1 697 028 664 38.9% 9.9% 1 11.7%
SALVISAR
WoW 14 750 2.2% 1.8% 0 6 108 073 1.3% 1.6% 0 2.8%
MoM 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%
YTD 162 084 -6.7% 1.3% -0.2 62 293 659 11.3% 1.2% -0.1 5.8%
MAT 486 680 -18.9% 1.2% -0.4 170 067 697 -16.7% 1.0% -0.4 7.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 116 244 23.2% 11.0% 2.3 260 413 831 53.3% 9.4% 2.1 -2.5%
BRAINMAX 16 457 55.1% 100.0% 0 59 214 690 65.1% 100.0% 0 55.1%
GOLDLINE PLUS 271 717 1.0% 44.4% 2 866 339 115 6.4% 36.3% -2.4 -3.4%
MIGRENIUM 199 786 1.8% 0.6% -0.1 58 106 613 64.4% 0.7% 0.1 19.1%
MODELAX-N 512 671 57.1% 23.8% 6 211 351 251 105.2% 14.9% 4.7 17.9%
REDUXIN CAPS 202 785 -8.3% 33.1% -1.7 1 103 670 048 22.7% 46.2% 3.5 -3.4%
REDUXIN FORTE 53 051 4.9% 8.7% 0.7 231 995 873 23.1% 9.7% 0.8 -3.4%
SALVISAR 162 084 -6.7% 1.3% -0.2 62 293 659 11.3% 1.2% -0.1 5.8%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 362 739 31.9% 9.8% 1.7 747 358 757 48.2% 8.3% 1.4 9.0%
BRAINMAX 52 500 152.5% 100.0% NA 184 357 395 168.6% 100.0% NA NA
GOLDLINE PLUS 871 824 16.8% 45.6% 2 2 743 779 360 25.6% 38.8% 0.4 11.7%
MIGRENIUM 645 095 8.1% 0.5% 0 145 424 557 34.3% 0.5% 0 16.4%
MODELAX-N 1 354 375 103.9% 20.5% 8 491 158 872 126.1% 12.0% 4.8 24.3%
REDUXIN CAPS 619 574 1.5% 32.4% -3.2 3 077 008 969 22.1% 43.6% -0.7 11.7%
REDUXIN FORTE 168 489 27.0% 8.8% 1.1 697 028 664 38.9% 9.9% 1 11.7%
SALVISAR 486 680 -18.9% 1.2% -0.4 170 067 697 -16.7% 1.0% -0.4 7.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 200 10.1% 12.1% 0.9 20 238 336 9.5% 10.2% 0.8 2.1%
BRAINMAX 1 203 2.7% 100.0% 0 4 293 097 3.2% 100.0% 0 2.7%
GOLDLINE PLUS 19 849 12.5% 47.0% 2.2 62 137 917 9.7% 38.6% 2 7.3%
MIGRENIUM 14 872 5.6% 0.7% 0 4 722 639 6.6% 0.9% 0.1 -1.2%
MODELAX-N 33 028 1.7% 25.3% 0 14 355 597 3.0% 16.8% 0.4 1.7%
REDUXIN CAPS 13 718 5.5% 32.5% -0.6 72 048 447 0.8% 44.7% -1.4 7.3%
REDUXIN FORTE 3 568 5.9% 8.4% -0.1 15 414 767 7.6% 9.6% 0.3 7.3%
SALVISAR 14 750 2.2% 1.8% 0 6 108 073 1.3% 1.6% 0 2.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
BRAINMAX 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
GOLDLINE PLUS 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
MIGRENIUM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
MODELAX-N 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
REDUXIN CAPS 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
REDUXIN FORTE 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
SALVISAR 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs